Rangatahi Māori have successfully co-created a low-cost digital media campaign to disseminate the Manaora Rangatahi Guidelines, using peer to-peer messaging and videos. Rangatahi (n = 17) co-developed a Dissemination plan, filmed video clips for each of the 20 guideline messages, and supported the 20-week digital media campaign. Video clips were professionally developed with support from three Māori influencers and a video production company. Two videos, each covering one eating and one wellbeing guideline message, were released every fortnight over 20 weeks. The campaign achieved 1.48 million impressions and >19,000 engagement actions on Instagram and TikTok. Paid promotion strategies boosted the number of impressions generated. The estimated total cost of the campaign was NZD 125,000.
