The Hauora O Te Hiku O Te Ika, Hauora Tāne – One Heart Many Lives project was initiated in November 2006, after kaimahi attended a social marketing workshop held in Waitangi lead by Pharmac and supported by the Northland DHB and the Te Taitokerau PHO. Kaimahi from a variety of disciplines learnt about social marketing strategies, as a way of providing assistance to engaging Māori Tāne aged ≥35 years to heart health screening. The presentation discussed the integral part played by each of those disciplines in a successful programme, the development of resources, workshops and presentations, and examples of data capture using evaluation tools. The presentation also discussed the need to monitor and manage screening outcomes.