These researchers compared education preferences of Māori and New Zealand Europeans with gout, and of those living in rural or urban areas, in a cohort of people with gout managed in primary care from 2 rural regions and 1 city. Focus groups involved 26 Māori and 42 New Zealand Europeans (44 rural, 24 urban). Participants discussed education preferences for diet, medication, and ways of communicating. When they individually ranked the three most important ideas for each topic, the most frequently prioritised ideas were knowing one’s own food triggers, knowing side effects of medications, and communicating via a GP or specialist. More Māori participants prioritised natural remedies, easy to understand information, and communicating via television. More NZ European participants prioritised knowing the kinds of alcohol that trigger gout, communicating via GP/specialist, and receiving written information. More urban participants prioritised knowing to stay hydrated and medication doses as important information.