A holistic approach and responsiveness to perceived community needs may contribute to the sustained success of Brown Buttabean Motivation (BBM), a Pacific-led health programme with the primary aim of weight-loss motivation. In a qualitative study, 22 BBM members were interviewed in South Auckland, New Zealand. Study participants were 50% female, aged 24-60 years and of mixed Pacific and Māori ethnicities. They consisted of regular BBM members, attendees of the programme for those morbidly obese, and trainers. Analysis of data was guided by Pacific Fonofale and Māori Te Whare Tapa Whā health models. Participants in the study identified the interactive holistic nature of health and wellbeing. As well as physical, mental and spiritual benefits, BBM helped many reconnect with both their family and their culture. The study authors noted that while many weight programmes focus on improving physical exercise and nutrition, they seldom address sustainability and other core factors such as mental health.
