A qualitative study using Kaupapa Māori methodology found that Māori with eating disorders and their whānau have their own experiences, needs and required treatment responses. Semi-structured interviews were conducted with 13 Māori with eating disorders (anorexia nervosa, bulimia nervosa and binge eating disorder) and two whānau members. Overall themes were antecedents, treatment and recovery. Causal factors of eating disorders were cumulative exposure to body and sporting ideals and adversity. Complexities of treatment included rural settings for generalised mental health services, allocation of Māori cultural support, the economic burden of treatment, culturally incongruent treatment (methods, values) and a weight-focused discharge criterion. Recovery was aided by appropriate health information, self-determination, connection to culture and whānau aspirations.