A mixed methods study has provided important recommendations to increase the likelihood of delivering equitable care when developing pharmacist minor ailments services (PMAS). Data were collected during 13 wānanga (3 in-person, 10 online) involving 62 Māori participants from seven New Zealand regions, between September 2021 and February 2022. Wānanga included qualitative data collection through discussion using a topic guide and a quantitative questionnaire. The minor ailments that participants were most likely to seek treatment for from a pharmacy rather than a doctor were eczema (87.2%), coughs and colds (85.7%), headlice (85.7%), insect bites (83.9%), and hayfever (83.9%). Ideas for PMAS service development included developing clinically and culturally safe pharmacy environments, enabling medicine supply outside of the physical pharmacy setting, avoiding stigmatising language when promoting PMAS availability, and collaborative practice with other health providers.
