The experiences of Māori patients with lung cancer and their whānau in receiving bad news were collected via 23 semi-structured interviews and 9 focus groups in 4 districts in the Midland region of New Zealand. Best practice included understanding the centrality of the healthcare provider-patient relationship and whānau ties in the healthcare journey, as well as providing patients with the full range of viable treatment options including hope, clear advice and guidance. The study findings hold implications for providing culturally safe and humanistic cancer care when breaking bad news to Māori and indigenous patients.