In this analysis of a national probability sample of 667 self-identified Māori, the study researchers examined links between subjective elements of Māori identity, demographic factors and perceived discrimination with smoking status. According to their evidence, smoking was not linked in any significant way to core aspects of Māori identity and cultural engagement. However, a clear association was observed between the extent to which participants felt they were perceived as prototypically Māori (measured as Perceived Appearance) and the likelihood of smoking. The effect of Perceived Appearance persisted in analyses adjusted for perceived experiences of discrimination and other standard demographic indicators.
