Summary: These researchers sought to better understand Māori men’s preferences, attitudes, or perspectives about physical activity. This qualitative study involved 18 sedentary, ‘overweight’ Māori men aged 28–72 years who participated in three focus group discussions conducted in 2014 and 2015, which explored their views about physical activity and exercise. Thematic analysis and interpretation of the data using a Māori worldview identified four key themes: Cameraderie and ‘Bro-ship’; Adulthood Distractions and Priorities; Problems with Contemporary Gym Culture; and Provider Orientation. Key motivators for physical activity included a sense of ‘brotherhood’ in sport and physical activity and accountability to others. Participants reported the need to highlight the value of people and relationships, and having an orientation to the collective to enhance physical activity experiences for Māori men in general. Modern lifestyle distractions (such as being time deficient, and family responsibilities) along with other priorities contributed to difficulties incorporating physical activity into their daily lives. In addition, particular aspects and characteristics of the modern fitness culture and gym environment acted as barriers to adherence to physical activity.
