To determine why many patients with diagnosed diabetes do not attend the free annual review provided by the New Zealand “Get Checked” programme (and specifically why ethnic minorities, in particular Māori, are under-represented), a cohort of 68 patients with diabetes was identified who had not attended an annual review in the previous 2 years. They were surveyed by questionnaire as to barriers surrounding attendance. Thematic analysis of the responses from 26 patients (a return rate of 38% for the questionnaire) identified key issues including difficulty with transport, conflict with work and lack of motivation. There were differences in responses between Māori and non-Māori.