A qualitative study informed by Kaupapa Māori theory has demonstrated that although Māori are concerned about the rising cost of tobacco, this has generally not translated into quit attempts. The study involved interviews with 72 Māori individuals, most of whom were smokers, from 15 whānau units in two geographical regions – one rural/provincial and one urban. The study showed that whānau have developed innovative tobacco-related practices to continue smoking, albeit in a modified fashion, despite the rising costs of tobacco. The study authors concluded that hypothecated taxes should be used to scale up Māori-specific cessation and uptake prevention programmes, including restricting the availability and appeal of tobacco.
