This New Zealand study estimated the effects of price changes on consumer demand for major commonly consumed food groups, by income and ethnicity, using food expenditure data from national household economic surveys in 2007/08 and 2009/10 and Food Price Index data from 2007 and 2010. According to the study’s calculations, targeted food pricing policies have the potential to alter the diets and nutritional health of low-income and priority ethnic groups, such as Māori, to a greater extent compared with those of high-income and majority ethnic groups. This New Zealand study estimated the effects of price changes on consumer demand for major commonly consumed food groups, by income and ethnicity, using food expenditure data from national household economic surveys in 2007/08 and 2009/10 and Food Price Index data from 2007 and 2010. According to the study’s calculations, targeted food pricing policies have the potential to alter the diets and nutritional health of low-income and priority ethnic groups, such as Māori, to a greater extent compared with those of high-income and majority ethnic groups.