This analysis of findings from the Census, the New Zealand Health Survey (NZHS) and the Health and Lifestyles Survey (HLS) evaluated progress towards New Zealand’s goal of becoming a smokefree nation by 2025. Data from the Census and the NZHS showing a decline in adult (age ≥15 years) daily smoking from 23–25% in 1996/97 to ~15% in 2014/15 are broadly consistent with findings from the HLS, which dates back to 2008. However, recent NZHS findings do not suggest substantive reductions in daily smoking prevalence, particularly for Māori and Pacific populations, with 2014/15 rates of 35.5% and 22.4% in these populations respectively, and no statistically significant change since 2006/07.